Spy

L’Oréal

spy — Thu, 17 Aug 2006 08:34:57 +0000

Merchandising to live with
Modes is a new way of approaching merchandising for L’Oreal. The concept behind Modes is to utilise given forms in a clean, tactile, multifunctional and versatile way.

Like pieces of furniture Modes can be personalised into any number of configurations that suit the needs of the salon.

Employees work in the salon all day and the Modes embrace the necessity for people to live with what they have created. Whether sitting on a mode, storing in a mode, displaying in/on a mode or even watching a plasma screen that is housed in a mode, modes are for everyone, modes are for you.

Trinity

spy — Wed, 16 Aug 2006 20:51:32 +0000

Trinity College of Music, Greenwich and the international examinations company Trinity College of Music wanted to bring themselves into the 21st century with a fresh and invigorating brand. An idea that a) brought unity to the Trinity brand and b) moved them, as ‘one’, into new musical territories away from the conventional and staid.

Through a process of consultation and interviews we developed a brand strategy and ‘brand idea’ that gave them the focus to move forwards. This then provided the framework to create a new visual identity and brand toolkit.

L’Oréal

spy — Tue, 15 Aug 2006 20:49:22 +0000

Selling by light
SPY were commissioned by L’Oréal and Cobella to design a 30 metre merchandising wall that would become the sculptural centre-piece of Cobella’s new Selfridges salon. By using internally lit tubes that emerged at varying distances the salon could adapt the wall for various events and products. The wall would incorporate shelving systems, external tester tables and various images. A multi-purpose light extravaganza.

R. Gubbay

spy — Mon, 14 Aug 2006 11:13:14 +0000

Straight to the heart
Raymond Gubbay and Sir Stephen Whaley-Cohen collectively launched a totally new concept in opera at the Savoy Theatre, London. The premise was to bring Opera to the masses whilst simultaneously launching the careers of up and coming operatic artists.

We created the brand that included: logotype, bespoke image style, launch packs, print material, and ads.

GSK

spy — Sun, 13 Aug 2006 20:48:10 +0000

GSK secured a deal with Superdrug for Ribena to have its own unique presence throughout its major stores. Seeing an opportunity to promote Ribena Light, we were commissioned to develop original concepts that targeted fashion and health conscious 18-30 year old females. We originated and created new dispensing systems, fridge units, display mechanisms and awareness campaigns to really bring the brand to life.

The Ruskin

spy — Sat, 12 Aug 2006 09:08:46 +0000

Classic-contemporary
The Ruskin School of Drawing and Fine Art at Oxford University wanted to shift its graphic image and structure towards something that was akin to being ‘cohesive’, ’savvy’ and contemporary, whilst at the same time retaining its sense of heritage and classical aptitude. The working relationship continues as we begin to look at stationery, a prospectus and other collateral.

Rocket

spy — Fri, 11 Aug 2006 11:23:13 +0000

Life beyond fast-food
Rocket is for cash rich time poor commuters fed up with take-aways and fast food. Rocket comes as a single or double meal kit full of fresh ingredients that you take home and cook in 10 minutes. They can be found in mainline stations including: Waterloo, Euston and Canary Wharf. We created everything from the name right through to the design of the outlet.

Thomas Brün

spy — Thu, 10 Aug 2006 20:46:18 +0000

Show-off
Well-known Norwegian photographer, Thomas Brün commissioned SPY to design a new book for a retrospective of his work.

KPN Orange

spy — Wed, 09 Aug 2006 20:49:40 +0000

Real Conversation
Re-branding Orange in Belgium required creative intensity, speed and focus. The timeframe was three months from devising the name right through to launch. Based on real life and not some fantasty world, the idea revolved around everyday conversation from the customer to Base and vice versa. If we were to read the same poem we would take different sentiments away with us.

We helped to create the name, and came up with the concept, brand design/toolkit, tone of voice and the overall expression and experience…

L’Oréal

spy — Tue, 08 Aug 2006 20:42:04 +0000

Professional shampoo range
Série Expert had many different products and needed a solution to create ‘one brand’ both through the graphic communication and vessel/packaging design. The packaging range drew it’s inspiration from the familiar everyday design classic - an english milk bottle and embraces the L’Oreal philosophy ‘all different each unique.’ Within one year, sales had increased by 50%.