Project Base

ClientKPN Orange

Real Conversation
Re-branding Orange in Belgium required creative intensity, speed and focus. The timeframe was three months from devising the name right through to launch. Based on real life and not some fantasty world, the idea revolved around everyday conversation from the customer to Base and vice versa. If we were to read the same poem we would take different sentiments away with us.

We helped to create the name, and came up with the concept, brand design/toolkit, tone of voice and the overall expression and experience…