Project Salon

ClientL’Oréal

Selling by light
SPY were commissioned by L’Oréal and Cobella to design a 30 metre merchandising wall that would become the sculptural centre-piece of Cobella’s new Selfridges salon. By using internally lit tubes that emerged at varying distances the salon could adapt the wall for various events and products. The wall would incorporate shelving systems, external tester tables and various images. A multi-purpose light extravaganza.