Project Event

ClientL’Oréal

The Oscars of the hair world
SPY won a 5-way pitch to win one of L’Oréal’s largest projects. The colour trophy is Britain’s biggest and most prestigious hairdressing award. SPY were asked to give the competition a new identity, theme, imagestyle, tone of voice and way of promotion which included ads,entry packs, books, flyers, certificates, tickets and all material for the ‘Grand Final’.

After the success of 2004 SPY were appointed to embark on the 50th Anniversary at Earl’s Court, watch this space for more details.